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- »ê¾÷³» °í°´ ·Î¿Æ¼ ¸¶ÄÉÆà Best Practices º¥Ä¡¸¶Å·
- ¿øÅõ¿ø ¸¶ÄÉÆà ÄÁ¼Á¿¡ ±â¹ÝÇÑ °í°´ ·Î¿Æ¼ ¸¶ÄÉÆà ¹æ¹ý Á¦½Ã
- °í°´ ·Î¿Æ¼ ¸¶ÄÉÆÃÀÇ 4C Àü·« ÇнÀ
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1. New Customer Marketing Paradigm
1).¿øÅõ¿ø,Customer MarketingÀ¸·ÎÀÇ Æз¯´ÙÀÓ Àüȯ
2).´º Æ®·»µå: »óÇ° vs °í°´, °í°´ ¸¸Á· vs °í°´ ·Î¿Æ¼
3).ÁøÈÇÏ´Â »ó°Å·¡ ä³Î°ú µðÁöÅÐ ¸¶ÄÉÆÃ
2. °í°´ ·Î¿Æ¼ ¸¶ÄÉÆà Overview
1).°í°´ ·Î¿Æ¼ ¸¶ÄÉÆÃ:Why,What,When,Where,Whom,Benefit
2).°í°´ ·Î¿Æ¼ ¸¶ÄÉÆà Best Practices
- »ç¿ì½º¿þ½ºÆ® Ç×°ø,Dell,USAA,¿ÀÀ¢½º ÄÚ´×,𽺠½´¿Òèâ
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3. °í°´ ·Î¿Æ¼ ¸¶ÄÉÆà 4C Àü·«
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5).Work Shop:°í°´°£ Â÷º°È ¹æ¹ý°ú ·Î¿Æ¼ ÇÁ·Î±×·¥
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* ±³À° ÀÏÁ¤ : 4/25(14:00~19:30) - 4/26(09:00~17:30)
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K-management/K-TPM ÄÁ¼³Æà µðÁöÅÐ °æ¿µ ¿¬±¸¼Ò : À̼ºµ¿,±è¾çÈñ
Tel:02-6672-7700, e-mail:sdlee@kmgt.co.kr
( ¹®ÀÇÇÏ½Ã¸é »ó¼¼ ÇÁ·Î±×·¥À» ¼ÛºÎÇØ µå¸³´Ï´Ù.)
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